In September 1970, Milton Friedman famously declared in The New York Times that “The Social Responsibility of Business Is to Increase Its Profits”. This headline doctrine has dominated management thinking and education for over half a century. Sadly, what has been forgotten is the substance of what he said, namely that generally the responsibility of business will be to “make as much money as possible while conforming to the basic rules of society, both those embodied in law and those embodied in ethical custom.” As a consequence, we now face an unparalleled sustainability crisis that demands urgent collective action.
Rediscovering the True Spirit of Christmas
This Christmas period, we are reminded of another vital message, “Peace on earth goodwill toward man”. (Luke 2:14). Yet, as with Friedman’s nuanced doctrine, we seem to have lost sight of this call for harmony. We are destroying human life, inflicting suffering, damaging health and wellbeing, causing hunger and famine, increasing poverty and hardship, damaging our environment, and jeopardising the very future of our planet and its inhabitants.
This season, may we rediscover not only the joy of giving but also the profound importance of peace and harmony – values echoed in The Buddha’s words, “Better than a thousand hollow words is one word that brings peace”
HARMONY: Our Christmas Wish
May we live in harmony with each other and our planet.
May 2025 bring joy, hope and peace to you and your communities.
David and Felicity
© Harmonious-Entrepreneurship.org / Harmonious Entrepreneurship Ltd.
HES 2020-2025 
With a world in turmoil, peace has to be the primary focus for all. Thank you Felicity and David for your sentiments and wishing everyone who has been associated with HES since it’s inception 4 years ago, a successful, profitable and harmonious 2025. In the words of a recent song “… things can only get better…” Enjoy
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